How I Actually Help
Turning Your Product Into What It’s Worth
Who am I? Just a guy who’s spent over 15 years deep in the weeds of ad tech, from GAM and Prebid to SDKs, mediation, and monetization strategy.
I help app and web publishers turn complexity into clarity, and real products into real revenue, no hacks, no hype, no sell-your-soul banners.
This site is where I share what actually works and how to use it.
Not a course. Not a funnel.
Just everything I’ve learned about ad monetization, organized, tested, and made easy to apply.
From layout tweaks to advanced setups, this is the knowledge I’ve used to help teams, partners, and products grow ad revenue the right way.
What I Help With
Ad Monetization
Setup, Strategy & Scale
From choosing the right networks to implementing GAM, mediation, or header bidding, I help you:
Choose the right tools for your needs
Set up your stack from scratch
Understand what works—and what’s just noise
Let’s turn “running ads” into “running a real revenue engine.”
Yield Optimization
More From What You’ve Got
Already monetizing but not seeing what you hoped? I’ll help you:
Audit your setup and spot bottlenecks
Run A/B tests to validate changes
Apply quick wins that boost eCPM
Together we’ll squeeze more value from every single impression.
In-App Monetization
Mobile? You’re Covered.
Whether you're solo on AdMob or managing a full suite of SDKs, I help you:
Simplify your stack
Make sense of mediation logic
Increase revenue without harming UX
Let’s make in-app monetization feel less like guesswork.
Education & Strategy
Know What’s Working (and Why)
Ad ops shouldn’t feel like a black box. I’ll show you how to:
Think like an ad ops pro
Run smarter pricing strategies
Avoid common traps and vendor noise
This is where tech, logic, and real results come together.