Mobile Ad Monetization · Ex-Unity
Everything about mobile ad monetization, from someone who ran it.
I spent 15 years on the publisher side of ad tech, most recently at Unity. I write about mediation, floors, ad placements, and what actually moves revenue.
15+
Years in ad tech
Unity
Most recent publisher-side role
What this is
Most setups aren't broken. They're just not optimized.
15 years on the publisher side, most recently Unity. This is where I write down what I've learned running ad stacks. Every app is different. A gaming app doesn't behave like a utility app. US traffic plays a different game than LATAM. The details are the whole job, so that's what I write about.
What you'll find here
Guides & deep dives
Mediation, floor pricing, ad placements, GAM, AdMob — written from the operator side, not the vendor side.
News & analysis
Monetization Buzz: what's changing in ad tech and what it actually means for publishers.
Free tools
AdSense and AdMob approval checkers and a mediation SDK auditor. No signup, no catch.
Free Tools
See allThree tools I built to solve the things I kept running into. AdSense and AdMob approval audits, plus mediation SDK version checks.
Score Preview
AdSense readiness
Web · 28 Checks
AdSense Readiness Checker
Score your site for AdSense approval before you apply.
Check my site →Score Preview
AdMob readiness
Mobile · App-Ads.txt
AdMob Approval Checker
Score your app and audit app-ads.txt before submitting to AdMob.
Check my app →Version Diff
Mediation · Gradle / Podfile
Mediation SDK Checker
Catch outdated SDK versions and known compatibility crashes.
Audit my SDKs →Monetization Buzz
See All
In-App Monetization
AdMob Rejection Reasons: Why Google Said No (and Exactly What to Fix)
Ad Platforms & Networks
AdSense Low-Value Content: The Real Fix (Not Just More Words)
In-App Monetization
Surviving AdMob's Invalid Traffic Hammer: The Operator's Recovery Guide
In-App Monetization
Why AdMob Can't Verify Your app-ads.txt: The Fix-It Walkthrough
In-App Monetization
Setting Up Ads in Your Mobile Game for the First Time: A Decision Framework
In-App Monetization
Mediation Reporting Discrepancy Diagnosis: Why Your Dashboards Disagree
Monetization Minis
See All
Monetization Basics
So...What Exactly is Ad Monetization?
Monetization Basics
Session RPM Explained: Benchmarks, Formula, and What "Good" Actually Looks Like
In-App Monetization
Mediation Adapters Explained: What They Are, How They Work, and Which Networks to Use
Monetization Basics
So...What Exactly Are Personalized Ads?
Monetization Basics
So...What Exactly Is a Floating Ad?
Ad Platforms & Networks
So...What Exactly is Facebook Audience Network?
Privacy & Regulation
So...What Exactly is Malvertising?
Monetization Basics
So...What Exactly Is Second-Price vs. First-Price Auction?
Programmatic Advertising
Dynamic Floor Pricing: What It Is, How It Works, and When It Actually Helps
Programmatic Video
So...What Exactly Is a Pre-Roll Ad (Video)?
Privacy & Regulation
So...What Exactly is Do Not Track?
Privacy & Regulation
So...What Exactly Is Opt-Out Mechanisms?
Ad Platforms & Networks
So...What Exactly Are Companion Ads?
Monetization Basics
So…What Exactly Are Cookies?
Monetization Basics
So...What Exactly Are House Ads?
Monetization Basics