Mobile Ad Monetization Consulting
Your app is making money.
Let's make sure it's
making all of it.
I work with mobile app developers to grow ad revenue. Fifteen years running monetization at Unity and EX.CO. These days I audit app ad stacks using tools I've built, one of them is Beamflow, to find where revenue is quietly leaking and fix it.
Track Record
15+
Years running ad monetization at scale
$150M+
In annual ad revenue managed
Unity & EX.CO
Where I built the monetization function
Monetization Buzz
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Privacy & Regulation
Latest News: Google Reverses Course on Third-Party Cookies in Chrome
Programmatic Advertising
Header Bidding Fundamentals: How It Revolutionizes Publisher Revenue
Monetization Basics
Adaptive Banner Ads: The Size-Shifting Secret to Maximizing Your Ad Revenue
Monetization Basics
GAM vs AdSense: Which Ad Platform Actually Makes More Money for Your App?
Monetization Basics
Understanding CPM, CPC, and CPA: The Complete Guide to Ad Pricing Models for Publishers
Advanced Tactics
Optimize Prebid Timeout: A Guide to Improve Ad Revenue Performance
How I Actually Help
Turning Your Product Into What It's Worth
Who am I? Just a guy who's spent over 15 years deep in the weeds of ad tech, from GAM and Prebid to SDKs, mediation, and monetization strategy.
I help app and web publishers turn complexity into clarity, and real products into real revenue, no hacks, no hype, no sell-your-soul banners.
This site is where I share what actually works and how to use it.
Monetization Academy
Not a course. Not a funnel.
Just everything I've learned about ad monetization, organized, tested, and made easy to apply.
From layout tweaks to advanced setups, this is the knowledge I've used to help teams, partners, and products grow ad revenue the right way.
Advanced Tactics
Monetization Differences: Gaming vs Non-Gaming Apps
Optimization & Analytics
Lazy Loading Ads: Implementation Guide for Improved Viewability and Speed
Advanced Tactics
Key-Value Targeting in Google Ad Manager: Advanced Use for Maximizing Revenue
Web Monetization
Website Monetization Timeline: When to Start Showing Ads (and How Many)
Monetization Minis
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Monetization Basics
So...What Exactly is Ad Monetization?
Monetization Basics
So...What Exactly Is Session RPM?
In-App Monetization
So...What Exactly Are Mediation Adapters?
Monetization Basics
So...What Exactly Are Personalized Ads?
Monetization Basics
So...What Exactly Is a Floating Ad?
Ad Platforms & Networks
So...What Exactly is Facebook Audience Network?
Privacy & Regulation
So...What Exactly is Malvertising?
Monetization Basics
So...What Exactly Is Second-Price vs. First-Price Auction?
Programmatic Advertising
So...What Exactly Are Dynamic Floors?
Programmatic Video
So...What Exactly Is a Pre-Roll Ad (Video)?
Privacy & Regulation
So...What Exactly is Do Not Track?
Privacy & Regulation
So...What Exactly Is Opt-Out Mechanisms?
Ad Platforms & Networks
So...What Exactly Are Companion Ads?
Monetization Basics
So…What Exactly Are Cookies?
Monetization Basics
So...What Exactly Are House Ads?
Monetization Basics
So…What Exactly Are Native Ads?
What I Help With
Ad Monetization
Setup, Strategy & Scale
From choosing the right networks to implementing GAM, mediation, or header bidding, I help you:
- Choose the right tools for your needs
- Set up your stack from scratch
- Understand what works and what's just noise
In-App Monetization
Mobile? You're Covered.
Whether you're solo on AdMob or managing a full suite of SDKs, I help you:
- Simplify your stack
- Make sense of mediation logic
- Increase revenue without harming UX
Yield Optimization
More From What You've Got
Already monetizing but not seeing what you hoped? I'll help you:
- Audit your setup and spot bottlenecks
- Run A/B tests to validate changes
- Apply quick wins that boost eCPM
Video Monetization
Instream, Outstream & Beyond
Video ads command premium CPMs. I help you:
- Set up instream and outstream video ads
- Implement VAST/VPAID and video header bidding
- Scale video revenue across web and app
Revenue Recovery
Stop Losing What You've Earned
Ad blockers, invalid traffic, and policy issues silently eat revenue. I help you:
- Detect and recover ad-blocked revenue
- Mitigate invalid traffic (IVT)
- Stay compliant with privacy frameworks
Education & Strategy
Know What's Working (and Why)
Ad ops shouldn't feel like a black box. I'll show you how to:
- Think like an ad ops pro
- Run smarter pricing strategies
- Avoid common traps and vendor noise