Mobile Ad Monetization · Ex-Unity
If something about your app's ad revenue feels off, we should talk.
I spent 15 years on the publisher side of ad tech, most recently at Unity. I take on a few mobile apps at a time to help figure out what's actually going on and fix it.
30 minutes · No pitch
15+
Years in ad tech
$150M+
Ad revenue managed
Unity
Most recent publisher-side role
What I do
Most setups aren't broken. They're just not optimized.
15 years on the publisher side, most recently Unity. I take on a few mobile apps at a time to figure out what's actually going on and fix it. Every app is different. A gaming app doesn't behave like a utility app. US traffic plays a different game than LATAM.
30 min · No pitch
How it works
We talk
30 minutes, free. You tell me about your stack and what's not working.
I dig in
Stack review using Beamflow plus hands-on. Most apps have at least one demand path quietly underperforming.
We fix what matters
Real changes to mediation, demand, floors, or stack config. Not a 40-page report.
Stack Teardowns
See allOperator-grade teardowns of real publisher ad stacks. App track: mobile mediation + SDK adapters. Web track: live prebid wire captures + schain coverage.
CNN.com
Eleven wrappers fire in the page lifecycle. 412 of 463 bid attempts time out before they can compete (89% timeout rate). Six bidders return zero measurable responses across a 5-minute session. On the premium ATF banner, only one bidder consistently responds in time.
Read teardown →
BuzzFeed App
Google ad server (AdMob or GAM, same SDK), three SDK-level demand adapters all wired for bidding, four declared formats, and a full TCF v2 + GPP consent layer. The 10-K shows 76% of ad revenue is programmatic.
Read teardown →Monetization Buzz
See All
In-App Monetization
AdMob Rejection Reasons: Why Google Said No (and Exactly What to Fix)
Ad Platforms & Networks
AdSense Low-Value Content: The Real Fix (Not Just More Words)
In-App Monetization
Surviving AdMob's Invalid Traffic Hammer: The Operator's Recovery Guide
In-App Monetization
Why AdMob Can't Verify Your app-ads.txt: The Fix-It Walkthrough
In-App Monetization
Setting Up Ads in Your Mobile Game for the First Time: A Decision Framework
In-App Monetization
Mediation Reporting Discrepancy Diagnosis: Why Your Dashboards Disagree
Monetization Minis
See All
Monetization Basics
So...What Exactly is Ad Monetization?
Monetization Basics
Session RPM Explained: Benchmarks, Formula, and What "Good" Actually Looks Like
In-App Monetization
Mediation Adapters Explained: What They Are, How They Work, and Which Networks to Use
Monetization Basics
So...What Exactly Are Personalized Ads?
Monetization Basics
So...What Exactly Is a Floating Ad?
Ad Platforms & Networks
So...What Exactly is Facebook Audience Network?
Privacy & Regulation
So...What Exactly is Malvertising?
Monetization Basics
So...What Exactly Is Second-Price vs. First-Price Auction?
Programmatic Advertising
Dynamic Floor Pricing: What It Is, How It Works, and When It Actually Helps
Programmatic Video
So...What Exactly Is a Pre-Roll Ad (Video)?
Privacy & Regulation
So...What Exactly is Do Not Track?
Privacy & Regulation
So...What Exactly Is Opt-Out Mechanisms?
Ad Platforms & Networks
So...What Exactly Are Companion Ads?
Monetization Basics
So…What Exactly Are Cookies?
Monetization Basics
So...What Exactly Are House Ads?
Monetization Basics