MEET GUY

Hey, I’m Guy.

(Yes, real name)

I’ve been in the adtech space for over 15 years, working as a publisher, with publishers, with advertisers, as a mediation, mobile apps, and everything in between. Today, I lead the monetization of a big and wellknow app, manage a portfolio of my own websites and apps, and spend most of my time obsessing over how to make ad revenue work smarter.

Along the way, I’ve seen the same pain points over and over again:

• “I’m getting traffic, but barely making anything.”

• “For my In-app should I use Admob or GAM?”

• “I want to monetize, but I don’t want to wreck the user experience.”

I built MonetizationGuy to share what I’ve learned from the inside:
What works. What doesn’t. And how to turn chaos into a clear, sustainable monetization strategy, whether you’re just getting started or trying to scale.

I write for publishers, developers, creators, and ad ops pros who want real answers, not recycled blog posts or vague advice. You'll find breakdowns of ad stacks, insights from running real properties, and straight-up explanations of things like GAM setup, mediation layers, and AI-driven analytics, without the jargon.

If you're stuck, scaling, or just tired of wondering if your RPM could be better - I'm here to help.

I offer a free 10-minute call to troubleshoot, brainstorm, or point you in the right direction. No pitch. No pressure.

So…