Mobile Ad Monetization Consultant for apps and publishers
Hands-on monetization help for apps and publishers generating $10K or more a month in ad revenue. Not a vendor. Not a managed service. Someone senior enough to set the strategy and hands-on enough to actually change configurations, test demand partners, and track what moves the number. 15+ years on the publisher side, most recently running mobile app monetization at Unity on GAM at scale.
Not sure what you need? Start with a 30-minute call. If there's nothing to do, I'll say so.
What the first 30 days look like
Every engagement starts the same way. I go through your full ad setup before we do anything.
That means your mediation platform (AdMob, MAX, LevelPlay, or whatever you're running), how your waterfall or in-app bidding is configured, which demand partners you're running and at what floors, your GAM setup if you have one, and your app-ads.txt and supply chain health.
By the end of week one, you have a clear picture of where revenue is likely being left on the table. Most of the time it comes down to 3-4 specific things. Then we fix them.
After that, the engagement becomes ongoing: regular reviews, demand changes, new tests, and someone to call when something doesn't look right.
Need a senior ad monetization partner, not just a one-time audit?
Most engagements are long-term. The first 30 days go deep on the full stack: mediation, demand partners, floor prices, GAM setup, app-ads.txt. Then we work together on an ongoing basis. Demand shifts. Bidders change. New formats come out. Having someone who already knows your setup means you don't start from scratch every time something moves.
What I help with
- Full stack review in the first 30 days (mediation, demand, floors, GAM, supply chain)
- Performance reviews and optimization
- Demand partner management and testing
- Catch and fix problems before they compound
- Priority availability when something breaks or a decision has to be made fast
Need help with the strategic decisions before you commit?
Choosing a mediation platform, deciding when to migrate to GAM, evaluating header bidding for apps, picking demand partners. These decisions compound over years. A second opinion from someone who has lived the consequences (not the marketing pitch) is often the difference between a clean migration and 6 months of cleanup.
What I help with
- Mediation platform selection (AdMob, MAX, LevelPlay)
- Mediation migration planning and risk review
- Pricing and floor strategy
- Demand partner roadmap and prioritization
- GAM vs AdMob mediation decisions for apps
- Annual ad monetization strategy reviews
Is your app leaving money on the table?
SDK mediation, waterfall vs. bidding, rewarded ads, interstitials, demand partner selection, GAM configuration. I help app developers set up and optimize their ad stack so it actually performs, without killing the user experience.
What I help with
- AdMob setup and optimization
- Mediation platforms (MAX, ironSource, LevelPlay)
- Waterfall optimization and in-app bidding strategy
- GAM setup, Prebid, and header bidding for apps
- Demand partner selection and integration
- App-ads.txt and supply chain health
- Ad placement and frequency that respects your users
Running ads but the numbers don't add up?
You have traffic, you have ads, but the revenue feels low. That usually means something in the stack needs tuning. I run audits, A/B tests, and find the changes that actually move your eCPM, fill rate, and revenue per user.
What I help with
- Full monetization audit (app or web)
- Floor price strategy and dynamic floors
- Testing placements, formats, and refresh intervals
- eCPM and revenue per user improvements
- Fill rate and viewability optimization
- Revenue leak identification and recovery
If your app or site is making money from ads and something feels off, let's talk.
Book a 30-minute call. I'll ask about your setup, and you'll walk away with a clearer picture of what's actually happening, whether or not we work together after that.
Works best for apps and sites generating $10K or more a month in ad revenue.
Book a Free 30-Min Call