What I work on

Most of what I do comes down to three things: getting mediation right, finding where revenue is leaking, and keeping the stack tuned over time. Usually it's a mix of all three.

Not sure what you need? Start with a 30-minute call. If there's nothing to do, I'll say so.

Is your app leaving money on the table?

SDK mediation, waterfall vs. bidding, rewarded ads, interstitials, demand partner selection, GAM configuration. I help app developers set up and optimize their ad stack so it actually performs, without killing the user experience.

What I help with

  • AdMob setup and optimization
  • Mediation platforms (MAX, ironSource, LevelPlay)
  • Waterfall optimization and in-app bidding strategy
  • GAM setup, Prebid, and header bidding for apps
  • Demand partner selection and integration
  • App-ads.txt, ads.txt, and supply chain health
  • Ad placement and frequency that respects your users

Running ads but the numbers don't add up?

You have traffic, you have ads, but the revenue feels low. That usually means something in the stack needs tuning. I run audits, A/B tests, and find the changes that actually move your eCPM, fill rate, and revenue per user.

What I help with

  • Full monetization audit (app or web)
  • Floor price strategy and dynamic floors
  • A/B testing for placements, formats, and refresh
  • eCPM and revenue per user improvements
  • Fill rate and viewability optimization
  • Revenue leak identification and recovery

Need someone to manage and grow your ad revenue over time?

Monetization isn't a one-time setup. Demand changes, bidders shift, new formats come out. I offer ongoing support so your stack keeps performing and you don't have to worry about it.

What I help with

  • Monthly performance reviews
  • Bidder and demand partner management
  • Continuous A/B testing
  • Ad tech stack health checks
  • New format and feature rollouts
  • Priority support when things break

Not sure where to start?

Book a free 30-minute call. We'll talk through your setup and figure out what makes sense for your situation. No pitch, no obligation.

Book a Free 30-Min Call